Julie Cohen Theobald is the president of the Educational Theatre Foundation and executive director of the Educational Theatre Association (EdTA), which is the home of the International Thespian Society. At EdTA, Theobald serves more than five thousand theatre educators and one hundred thousand student members of the International Thespian Society. Since taking the helm in 2011, she has doubled the size of the organization and forged key partnerships with the theatre and entertainment industry. Theobald has a lifelong involvement in theatre and more than twenty-five years of business, marketing, and management experience. In her career at Procter & Gamble, she launched the Febreze brand, served as brand manager of Tide detergent, and grew sales during the strongest period of growth in the company’s history. Theobald is active in Cincinnati community theatre as an actor, director, and producer.